Branding Projects

Brand identities for large, small and medium enterprises and startups

WINS, Wilfrid Laurier University.
Inspiration: Geodesic dome, which is a geometric structure composed of a complex network of triangles
Touchpoint
The eyes connect the dots on u and i and then moves to the dot on i in business, revealing TouchPoint's value proposition of bringing u & i together for business
Texity
A technology startup of talented, motivated people. Created complete corporate branding for Texity: logo, visiting card, t-shirts, letter-head, identity card, website, poster and newspaper ads
BDC
Rotman, University of Toronto
Danielle Nutrition
Inspiration: Fruit and the food triangle
One Word T-shirt Company
AutoFox
Logo for a start-up that enables customers in hiring mobile mechanics to service their vehicles. Alternate alphabets as icons help bring the context of auto repair. The hidden arrow between O and X is to express precision and mobility.

The icons and T come together to make a mascot making it memorable.
Pro bono work for a local bakery in Guatemala. The leaves are borrowed from the emblem of Guatemala.