CIBC Projects

Served as lead for all design deliverables and tasks such as site maps, wireframes, prototyping, user task analysis, usability testing etc. for projects on mobile phone banking, mortgage & online application. Below are some flow diagrams and mockups I created while at CIBC.

1. Headed the information architecture for Canada’s first mobile phone banking, which achieved 69% traffic growth in the first 7 seven weeks of its launch. iPhone and Blackberry apps used the same information architecture
2. Led design for CIBC’s complex problem of allowing customers to open account online. 45% rise in uptake of application as a result:
Annotated wireframe
3. Designed the Intelliresponse search to make searching user friendly for visitors and customers of CIBC:
4. Met extremely demanding timelines and requirements of various stakeholders while consistently delivering high quality design as the lead and mentor of offshore team for Home Loans Canada and its 8 related sites (GMP, CIBC MA etc.)
•Home Loan Canada:
Broker & Admin site (login required)
•Group Plan Mortgage:
Broker & Admin site (login required)